Fintech has matured. Access is table stakes. A polished interface is expected.
The first wave focused on access, making the phone the bank in everyone's pocket. The current wave is about leveraging AI as the brain and banker in the pocket of each individual, regardless of their socioeconomic status.
The next generation of fintech winners won’t be defined by features. They will be defined by behavior and personalization.
Features vs. Habits: Where Long-Term Value Lives
The difference between a feature and a habit is where long-term value lives.
Most financial products still optimize for transactions. Fewer are designed to shape outcomes like better repayment, responsible usage, higher retention, deeper loyalty. That requires more than interface polish. It requires behavioral infrastructure and data intelligence to personalize and motivate users.
At Telos Labs, we believe modern fintech and SaaS platforms need to be designed as systems: not just apps. Systems that combine architecture, product strategy, data, and behavioral science to drive measurable results.
Welcoming Pedro Moura as Operating Partner
That’s why we are thrilled to welcome Pedro Moura as Operating Partner at Telos Labs.
Pedro is Co-Founder & CEO of Flourish Fi, a behavioral engagement platform used by banks, fintechs, and credit unions across the Americas. Through partnerships with Mastercard and flagship clients such as Carrefour Bank, Santander, and PicPay, Flourish has helped institutions improve engagement, usage, and loyalty by embedding behavioral design directly into financial workflows.
With 15+ years across fintech, SaaS, mission-driven organizations, and financial services including scaling initiatives at Oportun (NASDAQ: OPRT), Pedro brings operator depth in environments where product decisions directly impact real people’s financial lives.
He will continue leading Flourish Fi as CEO while joining Telos as an Operating Partner.
At Telos Labs, Pedro brings his founder-operator experience building and scaling fintech platforms across the Americas to help shape our fintech practice. He will work alongside product and engineering leaders facing high-stakes decisions to ensure their platforms are architected not just for launch, but for durable growth.
Why This Matters Now: AI, Regulation, and Competitive Pressure
What this signals is simple: we are doubling down on platforms that matter.
Fintech and SaaS companies today are navigating massive AI shifts, regulatory pressure, competitive intensity, and rising customer expectations. Winning won’t come from shipping faster alone. It will come from designing systems that change behavior, drive outcomes, and scale responsibly.
At Telos, we work with product and engineering leaders facing consequential build decisions where architecture, engagement, and execution define the next chapter of the company. Our fintech practice is focused specifically on helping teams design and build durable platforms in high-trust, regulated environments. You can learn more about how we approach fintech product strategy, AI integration, and behavioral infrastructure here.
Behavioral product design isn’t a feature. AI will commoditize features. Behavioral infrastructure will differentiate platforms.
It’s the infrastructure of durable growth. And Telos is building for the fintechs who understand that.
