Create impactful digital products with 
the right mix of strategy, design and engineering

We've worked on SaaS, web/mobile apps for AI, cybersecurity, legal tech, fintech, healthcare, e-commerce, and more; we can likely handle your project too! With significant experience in complex industries like healthcare (our founder Jordan launched a cell and gene therapy and knows terms like leukapheresis!), we're excited to take on any challenge. Translating complex jobs to digital products requires understanding your users' work environment, and we excel at this.

Since the era of the LLMs has arrived, almost all our work has included a strong AI component.
We've developed features across products using LLM integrations, including Retrieval-Augmented Generation (RAG) and recommendation engines with vector embeddings. We've integrated with OpenAI and Anthropic for LLM functionality. Check out our success stories: AI Cybersecurity Jericho and Contract Management AI Assistant SimpleDocs.

Creating a digital product is a collaborative team sport. We ensure all ingredients for success are available in the right amounts, adapting our team to fill gaps in our clients' product development. Sometimes we focus on core full-stack engineering, other times we provide a complete product and design team.


With extensive experience in collaboration and communication, we tailor our approach to each situation. We typically hold weekly stakeholder meetings, daily tech standups, design workshops, roadmapping sessions, and other workshops to create a compelling product and follow a strategic plan.

Agile has become a controversial term in our industry. Nevertheless, we aspire to be philosophically agile, adapting to changing priorities or business situations in product development and software engineering. We provide estimates and update plans for drastic changes to aid decision-making and ensure maximal value.


We also avoid unnecessary or undisciplined changes. Given the costs of change, it's crucial to maintain focus on project commitments. An excellent team only changes objectives and plans when warranted, avoiding unnecessary disruptions.

We work closely with clients to establish realistic timelines and ensure timely delivery through effective planning and regular progress updates. We start by understanding business aims and external factors influencing the timeline, then layer on the scope of work and technology estimates, considering uncertainty and risk of overruns.


We create a plan that aligns desired dates with the product development process and frequently review team progress to stay in sync with changing business realities. We aim for frequent releases with clear progress.

First, we integrate product and design into our development process, unlike many software agencies that focus solely on code. We prioritize overall product strategy and project planning to maximize client value.


Second, we have deep expertise in Ruby on Rails, which offers efficient, full-stack engineering by minimizing complexity between back-end and front-end development.


Third, our team is distributed between the US and Mexico, with international experience including Europe. This makes us well-suited for global-context apps and allows us to work cost-effectively without compromising quality.

We work closely with clients to set realistic timelines and ensure timely delivery through effective planning and regular updates. We start by understanding business aims and external factors, then layer on the work scope and technology estimates, considering uncertainty and risk of overruns.

We combine these elements to create a plan that aligns desired dates with the product development process. Regular progress reviews help us stay in sync with changing business realities. We aim for frequent releases with clear progress.